Following the introductions of cheap smartphones and low data charges, India's app market almost doubled in 2016.
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(CCM) — India’s app market grew massively last year, even outpacing the U.S. to become the country with most Google Play downloads. According a report from analytics firm App Annie, the South Asian country rose from 3.5 billion downloads in 2015 to over 6 billion downloads in 2016. The report reveals that the average smartphone consumer uses over 30 apps every month, downloaded from both the Apple App Store and the Google Play Store. Worldwide app downloads across the two platforms has also grown by 15% and time spent has increased by 25%, with publishers being paid over $35 billion in revenue. (Counting revenue from in-app advertising and third-party Android apps, the total amount rises to $89 billion.) Facebook, WhatsApp, and UC Brower were among the top three downloaded in the Google Play Store and the Apple App Store in India.
App Annie’s Senior Vice President, Danielle Levitas, noted that apps are playing greater role in transforming the world and creating new opportunities for various platforms, including corporations and entrepreneurs. “App adoption is growing rapidly in emerging markets including India and Indonesia while mature markets are seeing apps challenge and change traditional industries including retail, entertainment and banking,” reads the report.
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