Starbucks has enabled voice ordering in Amazon's Echo and soon in its own My Starbucks Barista app.
(CCM) — Amazon's Alexa intelligent voice assistant can now order coffee at Starbucks thanks to a new skill that has been unveiled, the company has announced. Skills provide Alexa with additional capabilities once they have been activated. The Starbucks Reorder skill allows user to order their "usual" Starbucks food and beverage items by saying: "Alexa, tell Starbucks to start my order," or "Alexa, order my Starbucks." Payment is made automatically and the order can be picked up from the designated Starbucks store within a few minutes.
The coffee vendor has also added artificial intelligence to its "My Starbucks Barista" iPhone app which will allow users to place more complex food and drinks orders by voice for immediate pickup at a nearby store. Voice ordering is currently being tested and will be added to Starbucks' iPhone app over the summer, and to the Android app by the end of the year, the company says. Last week Kevin Johnson, Starbucks' chief operating officer, admitted to the Wall Street Journal that its mobile app had resulted in longer lines at its stores' pickup counters, driving away some potential customers. It currently accounts for more than 7% of transactions in U.S. company-operated stores.
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