Snapchat users can now go online to buy Snapchat's video-recording Spectacles.
(CCM) — Snapchat has temporarily mothballed its Snapbot vending machines and is now selling its Spectacles online at Spectacles.com. The glasses have integrated video cameras to record digital footage in a circular format and were launched in November, but until now anyone wanting to buy a pair had to track down a Snapbot and line up while stocks lasted. Now U.S. customers can buy up to six pairs per household online, with delivery promised within two to four weeks. The glasses are available in Black, Coral, or Teal, priced at $130 including a charging case and cable.
The company has seen heavy demand for its Spectacles, in part fueled by the fact that they have been difficult to buy, but to date they have had little financial impact on the company. In a recent SEC filing the company admitted that: "the launch of Spectacles… has not generated significant revenue for us." But the Spectacles hardware product has been important in promoting the image of Snapchat as more than just another photo-sharing service — an important consideration for Snap, the company behind Snapchat, because it plans to sell 230 million shares in the near future at between $14 and $16 per share. This share sale is expected to raise over $3 billion for Snap, valuing the company at about $20 billion. In 2013 the founders of Snapchat turned down a $3 billion offer from Facebook for the company.
Image: © Snap.