Facebook's new "Personal Fundraisers" lets users collect donations from friends to meet important needs.
(CCM) — Facebook is making it easier to do some good with the introduction of a new feature called "Personal Fundraisers." It allows anyone to raise money for themselves, friends, or even something not on Facebook, such as a pet. There are restrictions on the types of projects that are eligible. For the moment, the feature can only be used to cover costs related to: education — such as tuition, books, or classroom supplies; health — such as medical procedures, treatments, or injuries; pet health — such as veterinary procedures, treatments, or injuries; crisis relief — such as public crises or natural disasters; personal emergency — such as a house fire, theft, or car accident; and funeral and loss — such as burial expenses or living costs after losing a loved one. Facebook will charge a 6.9% + $0.30 fee for each project, which will go to payment processing fees, fundraiser vetting, security, and fraud protection. The company does not aim to make a profit from the service.
Facebook has also announced that verified Pages can now add donate buttons to their Live broadcasts, giving public figures, brands, businesses, and other organizations a new way to fundraise on Facebook for the non-profits that they support. Live broadcast viewers can donate as they watch or after the broadcast has ended and is posted on a Page.
Image: © Facebook.