Consumer spending on iOS and Android apps reached record levels in the first quarter of 2017.
(CCM) — Google and Apple enjoyed a mobile app sales bonanza in the first quarter of 2017, with iOS and Google Play downloads shooting up 15% year-on-year, according to research from the data analytics company App Annie. The figures are particularly impressive as they only include new downloads, not re-installs or cumulative downloads from past quarters.
This growth was fueled by a record level of consumer spending on apps during the quarter. According to App Annie, gross consumer spend on iOS and Android apps grew by 45% year-on-year in the first quarter of 2017 to well over $15 billion. It notes that this figure only partially represents that amount of money that consumers spent on apps because it does not include revenue from in-app purchases. Game publishers also generated revenue from in-app advertising, which is not included in the $15 billion figure.
App Annie attributes much of the growth in revenue to China's increasingly significant impact on the market, particularly in the Apple ecosystem. China is currently the biggest spending country on iOS apps and the largest contributor to iOS revenue growth. The analytics company believes that China will continue to have a significant impact on the app market for at least the next four years.
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