The Facebook-owned company has launched a copy of Snapchat's popular selfie-enhancing feature.
(CCM) — Instagram has completed its program of cloning Snapchat features with the introduction of "face filters," a copy of Snapchat's selfie filters. "Whether you’re sitting on the couch at home or you’re out and about, you can use 'face filters' to express yourself and have playful conversations with friends," the Facebook-owned company said in a blog post announcing the new feature. "Face filters" allow users to add furry koala ears, math equations swirling around their head, or six other face filters to their selfies by opening the camera and tapping on the new face icon in the bottom right corner. These can be sent to friends through Instagram Direct or added to a story.
Instagram has already copied popular Snapchat features, including the slideshow sharing format, overlaid creative tools, disappearing Direct Messages, and "Snapchat Stories." With the introduction of "face filters," Instagram has dialed up the competitive pressure on Snapchat. Snap, Snapchat's parent company, saw its shares lose 25% of their value last week after it announced weaker than expected earnings.
Instagram has also introduced "Rewind," which provides the ability to play videos in reverse and a hashtag sticker which can be added to stories. People watching a user's story will be able to tap the hashtag sticker to visit a hashtag page and explore related posts.
The new features are available now in the latest (10.21) versions of the app for iOS and Android.
Image: © Instagram.