Samsung is reportedly ditching its Bixby speaker as it doubts growth of the smart speaker market.
(CCM) — Ever since Samsung launched the Galaxy S8 lineup with its voice assistant Bixby, there have been rumours about a smart speaker in the making. Many reports suggested that Samsung might come up with its own iteration of a smart speaker dubbed Bixby Speaker to rival Google Home and Amazon Echo.
Now, a report from The Korea Herald suggests that Samsung is planning to shelve the Bixby speaker, as it believes that market demand is weak. In the report, an anonymous source is quoted saying, "Samsung currently does not view Al speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits."
If true, this could be a shocking move, as Samsung recently rolled out the English version of Bixby assistant in the US for Galaxy S8 and Galaxy S8+. The company had plans to improve Bixby and enter the race of intelligent voice assistants. Also, Samsung is one of the biggest smartphone manufacturers in the world, and a smart speaker in its catalogue of devices could have been a worthy addition.
Opposed to Samsung's beliefs about the market of smart speakers, a report from Global Market Insights predicts that the market for smart speakers is set to grow to a whopping $13 billion by the year 2024.
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