WhatsApp Stories Reaches 250 Million Users

Zara_Ali - July 27, 2017 - 10:06 AM

WhatsApp Stories Reaches 250 Million Users

The overall user base of WhatsApp has registered quite a growth with 1 billion daily active users.

(CCM) — The WhatsApp Stories feature, launched at the beginning of 2017, is now boasting 250 million daily active users. The feature was a direct rip off from Snapchat Stories, but now has more users than it. Snapchat Stories, by comparison, has 166 million daily users on its entire app. WhatsApp's overall user base is more than 1 billion.

The instant messaging app has increased its engagement rate with the help of new features like Stories, voice and audio calls, file sharing, and more. According to the latest statistics, WhatsApp users send more than 55 billion messages per day, which includes 4.5 billion in photo sharing, and 1 billion in videos. WhatsApp is way ahead of other apps that offer similar functionality.

Facebook acquired WhatsApp in February 2014 when it only had 450 million monthly users and 350 million daily users. In February 2016, the numbers grew significantly, and the app recorded 1 billion total monthly users. Now, the app has 1 billion active users per day and 1.3 billion users monthly, which is an astronomical rise. Facebook will benefit significantly from the increase in their user base for WhatsApp, but the CEO Mark Zuckerberg does not seem keen on monetizing the instant messaging app. In a statement, Zuckerberg said it was "still early on the monetization side" for WhatsApp. He also announced that Facebook now has more than 2 Billion monthly active users, and is witnessing growth in mobile ads.

Image: © Chonlachai - Shutterstock.com

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