Nintendo is planning to ramp up production of its hit game console to avoid holiday season shortages.
(CCM) — The supply of Nintendo's Switch game console is set to explode as the company gears up for a busy holiday season, according to a Wall Street Journal report. The Switch has been an unexpected hit with gamers, but the game console is notoriously hard to buy with many retailers out of stock and new stock selling out in a matter of hours.
Nintendo is aware of the problem and believes its plans will relieve the shortage. "We will ramp up production for the holiday period, which has been factored into our forecast," the company told the Wall Street Journal. "We're doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so."
The Switch sold 4.7 million units in the first four months after its release in March, and the company hopes to ship another 5 million units by the end of March 2018. But some experts told the Wall Street Journal that Nintendo could sell as many as 18 million units in that period, raising the prospect of supply shortages that last well into 2018. These shortages could be exacerbated if forthcoming titles such as Super Mario Odyssey, due for release at the end of October, are as popular as many reviewers believe they will be.
Image: © Nintendo.