Essential is cutting the price of its flagship smartphone in a last-gasp bid to boost sales.
(CCM) — Essential has slashed the price of its Essential Phone by almost 30% from $699 to $499 in a bid to kickstart the flagging sales of the handset. The Essential Phone was launched at the end of August 2017, but consumer sales to date are estimated to be as low as 5,000 units and a price drop may be the last roll of the dice for Essential to pick up a viable customer base. Companies such as Apple and Samsung typically sell tens of millions of units per quarter.
To avoid alienating existing customers, the company is also offering a $200 "friends and family" code to them which they can use on the Essential web towards the purchase another Essential Phone or a 360 Camera module before December 16, 2017.
The Essential Phone has an impressive spec and has been well received by reviewers, and early problems with the device's camera have largely been resolved through software updates. At $499 for an off-contract, unlocked Android smartphone, it now looks like an outstanding value compared to offerings such as Google's Pixel 2, Samsung's Galaxy S8, and Apple's iPhone 8 and 8 Plus. If the device fails to find traction in the market, that would seem to suggest that consumers are unwilling to buy relatively unknown brands despite the difference in cost.
Image: © Essential Products.