Strong sales of the Apple Watch Series 3 have pushed Apple back into the leadership position in wearables.
(CCM) — Apple has seized back the lead in the wearable band market (which includes smartwatches), selling 3.9 million Apple Watches in the third quarter of 2017, according to technology market analyst Canalys.
This was its strongest quarter in 2017, boosted by the sale of the newly-released Apple Watch Series 3.
Apple narrowly beat Xiaomi and Fitbit, which sold 3.6 million and 3.5 million wearable bands respectively, according to Canalys' report. "Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers’ doubts about the cellular smartwatch not appealing to customers," said Jason Low, an analyst at Canalys.
He added that the smartwatch could have sold more, but it was in short supply after service providers underestimated demand for Apple's flagship wearable product.
Huawei and Samsung made the fourth and fifth biggest impacts on the wearable band market, and together with Apple these smartphone vendors offer smartwatches to complement their premium smartphones. But Apple appears to be having markedly more success with this strategy than Samsung and Huawei. Apple sold one smartwatch for every seven iPhone 7 and 8 smartphones shipped, while Huawei sold one for every 14 P and Mate smartphones, and Samsung just one for every 23 Galaxy smartphones shipped.
Image: © Apple.