Facebook Kids is designed for under-13s who are currently not allowed to use the Facebook social network.
(CCM) — Facebook is hoping to attract a new generation of users by offering a messaging app for children aged under 13 who are not currently allowed to sign up for a standard Facebook account, the BBC is reporting.
Facebook Kids is a simplified version of Facebook Messenger which needs parental approval before use, and data gleaned from the app will not be used for advertising purposes, Facebook has promised.
"Parents are increasingly allowing their children to use tablets and smartphones, but often have questions and concerns about how their kids use them and which apps are appropriate," explained Loren Cheng, Facebook's product manager for Messenger Kids.
Before Facebook Kids users can add friends and video chat, text, or exchange pictures with them, a parent of both of the children concerned has to approve the friendship. Approved adults will also be able to communicate with Facebook Kids users via the standard Facebook Messenger app.
Children using Facebook Kids will also be able to access "a library of kid-appropriate and specially chosen GIFs, frames, stickers, masks, and drawing tools lets them decorate content and express their personalities," the company said.
Facebook Kids is available in the U.S. now, initially for iOS devices only.
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