Top tech trends of 2023: everything you need to follow

Top tech trends of 2023: everything you need to follow

Every year technology advances faster and faster, leaving us with inventions such as AI, automated devices that facilitate our daily lives, sustainable technology, innovative means of cybersecurity and even the fantastic metaverse. In this article, we'll tell you the trends in technology that will mark 2023.

Generative Artificial Intelligence

Generative Artificial Intelligence (AI) creates content from data or predefined rules. It is based on machine learning and the responsiveness of a machine without human intervention. Today, there are already applications and web pages where you can interact with an AI and ask it to perform various actions, such as writing text based on concepts, creating images and drawings, programming commands, and much more! An example is the innovative ChatGPT tool, which has gone viral in recent weeks. This technology is now being adopted by other companies, including Microsoft. The growing ability of artificial intelligence to interpret data, generalize and create possible scenarios on its own is impressive. This ability could allow, for example, to accurately guess user requests or create any chatbot. In the dystopian version of developments, the future of artificial intelligence takes on an ambiguous character - as shown, for example, in the TV series Westworld, where a giant neural network, Rehoboam, takes over the world and decides the fate of people. Here we return to the theme of responsibility for how to dispose of all the possibilities of technology.

Internet of Things (IoT)

You may have heard about the Internet of Things (IoT) in recent years. This term refers to a network of devices (from household appliances to industrial machinery) connected to the Internet to collect and share information to operate autonomously. The strength of IoT technology is its ability to integrate with other technical fields, such as AI and data analysis. This has many uses in different sectors, for example, in controlling devices (very practical for assessing energy consumption or the performance of household appliances in the home), optimizing production, and improving efficiency in the business environment. Moreover, in the wake of the coronavirus crisis, the usefulness of IoT applied to healthcare has also been explored, as it can be used to monitor patients' health.


Since Mark Zuckerberg announced the arrival of the metaverse, this concept has left no one indifferent and already represents a broad field of business with multiple potentialities. The term "metaverse" describes a virtual reality where users can interact in an immersive way and participate in different activities and experiences. This way, the metaverse can include games, augmented reality, social networks, and other virtual apps. Because everything will become more and more decentralized faster,  and more entertaining, lots of new things are coming in the Metaverse, and the dice are about to be thrown, but the outcome is still really uncertain.


Blockchain is a distributed registration technology that allows the creation of a shared and secure database among several entities. This database comprises sections of information linked together chronologically and securely, forming a chain of blocks (hence the name "blockchain"). When you think of blockchain, cryptocurrencies and transaction record probably come to mind. Still, this technology can securely store and manage any information, such as various types of contracts, legal documents, votes, etc. In 2023, blockchain technology will continue to be explored in areas such as digital identity and governance.

Shopping via social networks

The boom in digital marketing on social networks continues to advance and will continue to be one of the most innovative ways to sell online in 2023. You only have to look at the advertising deployment by popular influencers (especially visible in times of high demand, such as Black Friday or Christmas) in applications such as Instagram and TikTok. Potential buyers usually choose these platforms to view the products that were tested in profiles with a high impact. Some of them, such as Facebook, Instagram, Pinterest, and Etsy, already integrate online shopping services.

Green technology

2022 has been one of the years where climate change has been most present, with extreme temperatures and shocking weather phenomena. This series of events outlines a coming year focused on advances in green technology, such as practices aimed at reducing negative environmental impact and promoting sustainability. Such technologies range from renewable energy to green transportation, recycling and sustainable means of production. Perhaps one of the most cutting-edge and innovative examples are the portable solar panels that you can easily put on your home's windows without needing building work or a license.

Super Apps

Super apps are applications that integrate several functionalities into a single platform and can be used to perform various tasks. They've become trendy in Asia and spread like wildfire throughout the rest of the world thanks to their usefulness and ease of use. They allow users to access all the tools and services they need in an integrated way without having to jump from one application to another. A classic example of what we mean by "super application" is Google's Suite, which integrates many tools and programs for home and professional use. Other examples are online sales platforms that integrate additional services, such as Amazon, which also offers cloud hosting software, video and music streaming, or delivery apps that offer other services in addition to food delivery, such as transportation or home cleaning (Glovo, Deliveroo, Uber, Bolt...). 

Digital Immune System (DIS)

The ultimate in cybersecurity for 2023: a protective infrastructure inspired by the functioning of the human immune system. Sounds curious, doesn't it? The digital immune system refers to a set of security measures applied to a system to protect it against threats. It includes secure password verification, data encryption, virus and malware detection, and neutralization. In addition, it can also include implementing firewalls and restricting access to certain functions of your system. By 2023, this type of technology is expected to continue to be optimized for the enterprise environment, supporting an enhanced customer experience and increasing the resilience and stability of systems, combining key information to address operational and security risks. 

Applied Observability

Applied observability refers to the ability to monitor and supervise the performance and health of a computer system. This includes the collection and analysis of data, such as logs, metrics, and other indicators, to provide an overview of the system and detect potential problems. Also, in the enterprise environment, applied observability technology aims to offer significant advantages such as reducing response latency in systems and optimizing business operations in real-time.