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Scoop.it - Easily curate and manage web content

Scoop.it is a convenient online tool to monitor web content based on the keywords of your choice. Connected to various information sources such as Google (blogs, news) and Twitter, this tool allows you to share via a personal journal, the best web contents (based on the topic of your choice).
Scoop.it is an online "content curation" service, allowing you to share and organize web content on a specific topic or theme, in the form of an online journal, that can be updated in real time.

Its operation is divided into three steps:
  • The search and selection of sources: monitor specific content (based on a particular theme/topic), defined by keywords and different sources (Google News, Google Blogs, Twitter, YouTube, etc.).
  • Content Curation: the user chooses the web pages (retrieved by Scoop.it based on the search criterias) he wants to share, they are automatically added to his stream.
  • Sharing web content: For each web pages added to you stream ,an extract is available via Scoop.it, the user can make a slection of the one he want to share via a journal (available at any time through a dedicated URL).

Who should use Scoop.it?

Scoop.it is useful for various professionals involved in the curation of web information:
  • Bloggers and web publishers
  • Marketing professionals (monitoring trends)
  • Professionals specializing in online reputation
  • Experts in a particular field (SEO, e-commerce, IT)

It can be used:
  • For active or passive web content monitoring
  • As a tool for promoting expertise, know-how (personal branding)
  • Establish asynergy with other networks (e.g share your Scoop.it journal via Twitter, LinkedIn, etc.).

Scoop.it - Getting started

It is possible to create an account on Scoop.it using your email address or simply with your Twitter, Facebook and LinkedIn IDs.

Creating a topic

The first step is to choose the topic to be curated (maximum five topics in the free version).
This also implies the selection of webpages that publish the type of contents, you are looking for.

Very important:
  • Choose an appropriate name for the subject: it must be clear and precise to encourage other users to subscribe to Scoop.it. The URL takes the title of the subject (eg http://www.scoop.it/t/subjet), and will have an impact on the positioning of your page on search engines.
  • Choose the language of the subject and a photo illustration to help identify the contents of your journal.
  • Provide a description to contextualize the subject, and make it attractive.
  • Choose keywords: an important step, since the keywords will determine the sources that will be added to your stream. It is important to choose specific keywords to avoid cluttering your "news feeds" with obsolete information.

Manage and customize the content monitoring process

For each topic is created, it is possible to assign filters to refine the search:

Via the "Manage" tab, you can:
  • Change the keywords for a topic, on the fly.
  • Assigning keywords to individual sources of your choice: Twitter, Google search, Google search on blogs, search on Slideshare, etc..
  • Add personal sources ("advanced options"), like RSS feeds, Twitter accounts and lists.
  • Include or exclude certain keywords from your search.

Select and share content on via your Scoop.it journal

Upon creating the your first topic, Scoop.it will suggest the installation of a "Bookmarklet" in the bookmarks bar of your browser. This allows you to share web pages out of the Scoop.it interface (on the fly, during your browsing). Once the topic created (a topic = a journal), the curation of content begins.

The curation process implies:
  • Choose the most relevant webpages from selected sources.
  • Publish (Scoop it!) selected content in your journal.

It is possible to simultaneously share your published content on Twitter, Facebook or LinkedIn, Google Plus, Tumblr.

Original document published on CommentcaMarche.net

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