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Creating a logo - The Basics!





A logo or logotype, is a unique design, which represents a company, association, institution ... It defines the company, its values and its targeted market/audience.

It consists of two distinct elements: the graphic and language .
Three questions you should ask yourself before getting to the drawing board:
  • In which sector your company/business operates.
  • The target audience (demographics)
  • The values to be transmitted.


Once these answers obtained, you can proceed to the drawing phase:
  • The colours to be used.
  • The dominant forms (curves, graphics ...)
  • The font to be used.

You logo must meet the following criteria:
  • Declined in two versions - both in colour and black/white versions.
  • Can be used on any type of media (paper, letterhead, business card, website ...)
  • Simple and without double meaning

You should avoid:
  • Making a trendy logo.
  • Use too many colours.

To create a logo, you can make use of a software such as:
  • AAA Logo
  • The logo creator
  • Logo design Studio
  • Logo Ease
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CCM is a leading international tech website. Our content is written in collaboration with IT experts, under the direction of Jeff Pillou, founder of CCM.net. CCM reaches more than 50 million unique visitors per month and is available in 11 languages.

Original article published by . Translated by deri58. Latest update on by Jean-François Pillou.

This document, titled "Creating a logo - The Basics!," is available under the Creative Commons license. Any copy, reuse, or modification of the content should be sufficiently credited to CCM (https://ccm.net/).

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