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Why create a Google Plus profile?

Google Plus is, as the name already suggests, the social network created by Google. What are its characteristics and how to benefit from it?
Google Plus or Google + was created in 2011. Since then, it became one of the most important social networks .
In 2013 , Google + had over 550 million accounts with 390 million active users (each month)
The social network is closely related to the set of tools developed by Google such as:
  • Gmail
  • Drive
  • Agenda
  • Hangouts
  • Alerts
  • Analytics

On Google + you can group your contacts in Circles : they target publications based on specific interests.
Circles do not require that you send a request (as on Facebook): the user can add someone to a circle without the need for the latter to add the user.
Google communities are similar to the Facebook groups. They bring together people who are not necessarily part of the same circles, but who wish to exchange information on certain topics.
Hashtags are keywords preceded by the # sign . Google + can automatically generate hastags in your publications.
  • Google + profiles helps to improve the SEO of your publications.
  • They appear more easily in Google search results, especially if they have a large number of "+1 ".
  • Businesses running a Google + page are listed on Google Location.
  • Professionals can start a video-conference with the Hangouts tool of Google +.
  • The authorship feature of Google Plus can be used to identify the author of an article: Link your Google+ profile to the content you create.
  • It is also possible to blog directly from Google Plus, because publications are not subjected to a limit of characters.

Making an optimal use of Google
Photo : © SuriyaPhoto - Fotolia.com

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