E-commerce - How to choose the right marketplace?

March 2018

E-commerce - How to choose the right marketplace?

Online shopping - How to choose the right marketplace?

Online marketplaces now represent 10 to 20% of the turnover of the leading e-commerce platforms. A new sale channel for sales professionals wishing to increase their income and improve the visibility of their products on the web. What are the main criteria for selecting an online marketplace tailored to your business and target audience?

What are online marketplaces?

A marketplace is an online sales dedicated to sales professionals or individuals, usually hosted on an e-commerce website, generating lot of traffic (Amazon) or appealing to a specific demographics.
Marketplaces offers the following feature to sales professionals:
  • A technical platform to manage the sales physical or digital products
  • Creation of product catalogs.
  • Advertise about their products.
  • Manage orders.
  • Secure transaction system.
  • Tracking tool to manage their stocks.

Marketplaces can be complementary to an e-commerce website or operated as a standalone service.

Some e-tailers choose to assign only a portion of their catalog to marketplaces and offer some of their catalog exclusively on their own online store.
There exist several types of marketplaces:
  • B2B - Professionals and businesses.
  • B2C - For sale to individuals.

Some platforms offers several categories of products, while others are more specialized (high tech, DIY, furnitures..) .

Selection criteria for a marketplace


A good SEO is essential to ensure the visibility of your products. To increase traffic to your catalog and conversion rates, it is important that the product pages are listed among the top results of the search engines.

Product categories

Vendors offering targeted categories of products (shoes, jewelry, crafts ) should opt for specialized platforms to target the right audience.

Costs - Subscription and commissions

To use the marketplace, the professional sellers must purchase a monthly subscription. The platform takes a percentage of sales (9-20% of the sale price).
These costs vary from one platform to another, so it is important to draw a comparison .

Payment method

Marketplaces usually offer different payment methods: Credit card, PayPal ,...etc

Sales Policies

Some marketplaces offer several sales mechanisms to help improve sales: as a fixed price , auction or reverse auction .

Being on several marketplaces

It may be interesting to be present on multiple marketplaces to increase the visibility of your products and improve sales. However, there's is a major drawback!
The management of orders and stock is quite complex.
Some management tools facilitate the integration of sales catalogs on multiple platforms:
  • Sellermania
  • Neteven
  • Cybershop
  • Iziflux
  • Shoppingflux

The marketplaces

The popular ones:
  • eBay
  • PriceMinister
  • Amazon
  • RueDuCommerce
  • Pixmania
  • Ticketmaster
  • LaRedoute

Specialized marketplaces:
  • Brandalley (clothing and footwear)
  • Etsy (handmade products)
  • Placedestendances.com (ready to wear )
  • Godsavethekids.com (clothing and accessories for kids)
  • Greenrepublic.fr (organic and eco-friendly)
Published by jak58. Latest update on May 12, 2014 at 09:00 AM by jak58.
This document, titled "E-commerce - How to choose the right marketplace?," is available under the Creative Commons license. Any copy, reuse, or modification of the content should be sufficiently credited to CCM (https://ccm.net/).
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