The coveted blue verification symbol proves that your account is “the authentic presence of the public character, the famous person or the global brand that it represents.” Being able to request this badge was reserved for, until not so long ago, a privileged few. It is now available to all users with either a business account or a personal account.
The verification badge is the small blue icon with a white “tick” in the middle that appears next to the username to indicate that Instagram has confirmed that this account truly belongs to the person or brand it claims to represent.
This function essentially fulfils two task: on the one hand, it ensures a certain credibility and reputation (which is especially important if it is a professional account); on the other hand, it allows other users to easily distinguish between an authentic and a fake account, since the symbol appears beside the name in the search results.
Note: Instagram reserves the right to grant and withdraw verified badges according to the requirements and conditions described in its help page.
As we have explained, this process does not guarantee that Instagram will grant you with verification of the account. Once they have studied your request (it will usually take a couple of days), you will receive a notification informing you of their decision. You should know that if it has been rejected, there are other ways of verifying the authenticity of your account. A good way to do so, for example, is to link your Instagram profile to your Facebook account, Twitter or your official website. The more complete your profile, the better.
Simply access the profile you want to report and click on the three points in the upper right corner of the screen. In the following window that appears, select Report. Before proceeding to delete the account or take other actions, Instagram will ask for more information. Be sure to explain the situation clearly and in as much detail as possible.
If you do not have an Instagram account, or cannot access the application at this time, you can also contact Instagram through this form.
The process is very similar to the one described above: simply click on the three points that appear at the top right of the publication in question, click on Report and follow the indicated steps.