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How To Create an Instagram Filter

You know those famous filters that are used in Instagram stories? The social network offers the possibility to create your own filter, through software available for Mac and PC, allowing anyone to have one or more filters from any theme. Here’s how to do it step by step.

How to create a filter in Instagram

First of all, you need to download Spark AR Studio on your computer. Spark AR Studio is a tool that allows you to create filters for Instagram. With it, anyone - and not just celebrities and famous brands - can have their own filter and make it available to other social network users. You can create effects around your face or any object.

Open the program and select the Create Project option.

With the project open, go to the Scene Option in the upper left corner of the screen and click Add Object.

A window with options will open, where you must select the Face Tracker tool and click Insert in the lower right corner to insert it into the project.

Right-click on Face Tracker. Then, in the tab that opens, press Add > Plane. In the bottom left corner of the screen, click on Add Asset > Material.

Once you have done this, you can insert phrases into your filter (if you wish). To do this, select Add Asset again and then Import from computer. You can also import drawings and visual elements created in other editing software or found on the internet, such as GIFs and images. Click on Material and in the right window click the Texture tool. Select Choose File and choose the artwork already added.

If you want to change the position of the filter, change the numbers of the Position option. In Scale you can increase or reduce the image.

How To Export The Filter to Instagram

To export your filter on Instagram, click on the arrow in the lower left corner of the screen. It takes a while until it is ready and approved. When this happens and all the boxes turn green, click on Export.

The program will then offer the option to open the Spark AR Hub to publish the filter into Instagram. To do this, select Open Spark Ar Hub and Start.

When defining the destination of the filter, select Instagram and give it a name. Once you have done this, click Next, add a thumbnail to the effect and finish by clicking Load and Continue. Once you have done this, Instagram will offer you the possibility to see a preview of the filter before publishing it.

Photo: © Jakob Owens - Unsplash


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This document, titled « How To Create an Instagram Filter », is available under the Creative Commons license. Any copy, reuse, or modification of the content should be sufficiently credited to CCM (ccm.net).

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