iPhone Launch Event Details Released

The long-awaited launch of the iPhone 5S and iPhone 5C is fast approaching; tomorrow, Apple will unveil its device around the world.

The press event, which Apple sent out invitations for last week, will take place at its Cupertino headquarters tomorrow. Apple's invitation said the event would "brighten everyone's day." The event will be shown via satellite link in Europe and simultaneously, for the first time, in China. If rumors are to be believed, this will be the first time that Apple has released more than one phone at a time. Apple has not said much about what exactly will be revealed at tomorrow's event, but many speculates, after months of rumors and leaks, that both the iPhone 5S and iPhone 5C will be launched.

The two iPhones, if released, mark a change for Apple. Not only would the company be releasing two phones simultaneously, but it would be releasing iPhones at two price points. The specific prices have not yet been leaked, but it is speculated that the iPhone 5S will be the higher-end phone and follow traditional pricing trends while the iPhone 5C will be at a lower price point, though how low is yet to be determined. Ben Wood, an analyst at CCS Insight, said, "Whatever they do, they aren't going to offer a cheap iPhone. That isn't compatible with the brand." Many disagree with Wood's statement and claim that Apple must release a cheap iPhone in order to continue to compete in the smartphone market. Apple's share price has decreased in the last year, from $700 to $500; the company hopes the new devices will boost its numbers back up.

Photo credit: Jamie McCaffrey via Flickr