Goober? Google to Launch Uber Killer

According to new reports, Uber may soon have a rival of one of its investors as Google looks to launch its own ride-sharing app.

Dubbed "Goober" by The Register, Google's Uber rival was revealed to Uber's board by Google's chief legal officer David Drummond, who was appointed to the Uber board in 2013 due to Google's high investment in the ride-sharing company. Drummond revealed the Google ride-sharing app to the board, much like Eric Schmidt's Android revelation to the Apple board. According to Bloomberg, which cited a source close to the Uber board, Drummond announced that Google is working on a ride-hailing service, potentially in connection with its driverless car project. Uber executives have seen screenshots of what may be the Google ride-sharing app being used by Google employees. Drummond may be asked to resign from the board. In response to the Bloomberg report, Google tweeted, "@business We think you'll find Uber and Lyft work quite well. We use them all the time."

While Google may or may not be entering Uber's territory, Uber announced that it has partnered with Carnegie Mellon University to develop autonomous vehicles of its own. This partnership also includes the creation of the Uber Advanced Technologies Center in Pittsburgh, near the University's campus. The partnership will focus on research and development, particularly mapping and vehicle safety and autonomy technology. "Uber is a rapidly growing company known for its innovative technology that is radically improving access to transportation for millions of global citizens. CMU is renowned for innovations that transform lives," said CMU's Dean of the School of Computer Science, Andrew Moore. "We look forward to partnering with Uber as they build out the Advanced Technologies Center and to working together on real-world applications, which offer very interesting new challenges at the intersections of technology, mobility, and human interactions."

Photo: © Uber.