Shazam Gets "OK Google" Integration

On Thursday, Google announced that it has added several new integrations to its "OK Google" Voice Search feature for Android.

Shazam, NPR, Zillow, and TuneIn have all been added to the voice search system. In theory, users will be able open and operate their apps more easily with this new integration. Simply say something like, "OK Google, Shazam this song" and the voice search system should reroute the request into the Shazam app which will listen to the song and tell you what song is playing. This feature is already built into Google's voice search independently, though Shazam offers users a way to share a song on social media or play it on Spotify. With Zillow, users can look for a new house by saying, "OK Google, Show homes in Chicago on Zillow." Other supported apps include Instacart, TripAdvisor, Walmart, Wink, Lincoln, and Flixter.

Google opened outside support for its OK Google voice search in 2014, but this is the first set of custom Google voice actions announced for the platform. Allowing more apps to be voice-controlled on Android will make it easier to expand the support for hands-free, voice-controlled tech in Android Auto or Android Wear. Voice input looks to take over touch input and, if this venture is successful, this is one step in that direction. "We're currently piloting custom voice actions with a select group of partners, but we plan to open it up more widely in the future -- and we'd love to hear your ideas for actions you'd like to implement, If you have an app in the Google Play store, visit to tell us your ideas," said Google in its Custom Voice Actions announcement. "You can also visit for information about voice actions that you can already implement today."

Photo: © Google.