YouTube to Support HDR Video

MaddiRuhl - January 8, 2016 - 11:02 AM

YouTube to Support HDR Video

YouTube has announced support for HDR video, along with a partnership with GoPro.

YouTube Chief Business Officer, Robert Kyncl, casually dropped an announcement at CES this week that the video sharing website will support high dynamic range (HDR) video. In a talk with GoPro CEO Nick Woodman, Kyncl made the announcement while discussing a new partnership between YouTube and GoPro. In the past, YouTube has made various references to increasing support for 360-degree VR video, but this joint venture is poised to take that support to another level. "You can imagine a future where perhaps on the GoPro channel you YouTube, every piece of content we shoot is available in traditional format and VR to help raise awareness of it," stated Woodman.

Also present at the talk was Chris Milk, the CEO of virtual reality studio VRSE. As VR picks up more and more momentum, YouTube is in a very good position to capture the excitement and support this video format to the best of its ability, particularly with HDR capacity. For users to enjoy HDR video, however, an appropriate display is required. Some smart TVs currently have such displays (with lots more being added), along with many HD Blu-ray players, and some smartphones. HDR photos and video have a much more vibrant, dynamic color range beyond merely black-white contrast. So far, Amazon and Netflix have also added support for HDR video. Many manufacturers have unveiled HDR-capable televisions at CES, including Sony, LG, and Vizio.

Photo: © iStock.
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