Twitter's Executive Shuffle

MaddiRuhl - January 25, 2016 - 09:09 AM

Twitter's Executive Shuffle

Over the weekend, Twitter confirmed the departure of four executives.

"I'm sad to announce that Alex Roetter, Skip Schipper, Katie Stanton, and Kevin Weil have chosen to leave the company," posted Twitter CEO Jack Dorsey in a tweet on Sunday evening. "Our COO Adam Bain will be taking on additional responsibilities, including responsibility for the revenue-related product teams, the Media team, and the HR team on an interim basis." According to reports surfacing from the Wall Street Journal, Dorsey is also eyeing some new recruits to be made public as early as the coming weeks. In additional to Twitter's COO taking on more roles, Dorsey added that Adam Messinger, Twitter's CTO, "will be taking over all of engineering and consumer product, design and research, user services, and Fabric into one group."

Twitter has been in a state of flux since the middle of last year, with the dust settling slightly after the appointment of Dorsey as CEO. Since then, the social media company has somewhat struggled to continue developing its vision and overcome its plateau in new user registration. Since Dorsey's appointment, Twitter shares have seen a 50% dip, and the new CEO has been experimenting with various strategies to bolster investors again. Such strategies include introducing "Moments," pre-roll ads on videos, the promotion of celebrity-centric features, and more. Tweets from the leaving execs underscored the attitude of their departures, and expressed sentiments of wanting to spend more time with family, or admitting to "thinking about this for a while."

Photo: © iStock.
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