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Nintendo's Amiibos are a Hit

Nintendo's Amiibos are a Hit
This week, Nintendo revealed its latest earnings report and in it announced a surprise hit: Amiibos!

Between December 2014 and December 2015, Nintendo revealed that it had sold a whopping 20.50 million Amiibo and 21.50 Amiibo cards. Amiibo first launched as figures in November 2015 and in card form in July 2015. Amiibo cards have only been available in booster packs since September 2015 in the US, launching alongside the 3DS's Animal Crossing: Happy Home Designer game. Each pack contains six Amiibo cards; it is unclear if Nintendo is counting packs sold or individual cards. In the fourth quarter of 2015 alone, Nintendo said that it sold 9.9 million figures, up from 6.4 million the quarter before. The most popular Amiibos are varied across markets; Splatoon figures are popular in Japan, Link reigns in the United States, and Mario tops the European charts.

In the Financial Forecast section of its earnings report, Nintendo vowed to add more figures and cards. "Meanwhile, for Amiibo, we will continue to expand the product lineup in order to maintain momentum," said Nintendo. "At the same time, we will aim to further expand sales by offering new gaming experiences with the use of Amiibo. In addition, the first application for smart devices, Miitomo, is scheduled for release." Nintendo announced the launch plan for Miitomo, its first mobile app, on Wednesday. The app is set to launch for Android and iOS devices in North America in March but Nintendo fans can pre-register for the app starting February 17. Miitomo is a social app that "transforms communication into a form of play."

Photo: © iStock.
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