Facebook Goes Beyond "Likes"

Facebook Goes Beyond
On Wednesday, Facebook announced the global rollout of its Reaction buttons, letting users do more than "like."

"We've been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel," said Sammi Krug, Facebook Product Manager, in a blog post on Wednesday. "That's why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way." To use Reactions, hold down the Like button on mobile devices or hover over the button on the web to see the other options show up. Facebook's Reactions include Love, Haha, Wow, Sad, Angry, and the traditional Like.

Facebook has been testing Reactions for some time before deciding to roll them out globally. "We understand that this is a big change, and want to be thoughtful about rolling this out. For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most," explained Krug. "We have been testing Reactions in a few markets since last year, and have received positive feedback so far." Facebook says that it will continue to listen to feedback to ensure the list of Reactions is "useful for everyone." Testing in Spain and Ireland axed two Reactions – "yay" and "confused" – due to low usage. Time will tell if Facebook's Reactions are popular with users.

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