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Sonos Cuts Jobs, Eyes Amazon's Alexa AI

Sonos Cuts Jobs, Eyes Amazon's Alexa AI
In a blog post, Sonos said that it will lay off employees as it adjusts to changes in the music industry.

On Wednesday, Sonos CEO John MacFarlane explained that the company has had to "make some changes to [its] team" to build "a company capable of sustained innovation, steady growth and future vitality." MacFarlane said, "We do this with a heavy heart, as we are in the process of letting go of some Sonos employees who have played important roles getting us to this point. We wish them well, and we're doing everything we can to make their transition as smooth as possible" and added that "[t]hese last few weeks have been tough for everyone at Sonos. We're a tight bunch, so saying goodbye is particularly painful. But I know that making these changes is the right thing to do for Sonos as we look to the future."

In addition to announcing the job cuts at the company, Sonos elaborated on its plans for the future. "Our mission is to fill every home with music. I start every day by asking myself how we can do that better, and how we can serve our music lovers better now and over the long haul," said MacFarlane. "We know the future is one where paid streaming and voice control play significant roles, and we're committed to running a sustainable, profitable business so that we can fund innovation in these and other areas for decades to come." MacFarlane praised Amazon's Alexa AI and Echo, saying that the Echo is "the first product to really showcase the power of voice control in the home."

Photo: © iStock.
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