Apple Pay to Move Beyond Apps

NicoleMotta - March 24, 2016 - 11:17 AM

Apple Pay to Move Beyond Apps

According to new reports, Apple is planning to bring Apple Pay to mobile websites later this year.

Citing multiple sources, Re/code reported that Apple is looking to move Apple Pay beyond apps. According to these sources, Apple has been telling potential Apple Pay partners that its payment service will be expanding to websites later this year, likely before this year's holiday shopping season. The service will be available via the Safari browser on iPhones and iPads that feature Apple's Touch ID fingerprint technology (iPhone 5s and higher, iPad Air 2, and iPad Mini 3). Sources say that Apple may announce this expansion at WWDC, which typically takes place in June. Apple has also reportedly been considering launching Apple Pay on Apple laptops and desktops, though it is unclear how this would work, or if these plans will come to fruition. Apple has not commented on these reports at this time.

Bringing Apple Pay to mobile websites will bring it in direct competition with PayPal's One Touch service. Like other mobile payment services, users enter their PayPal credentials to pay directly from the retailer's checkout. PayPal partnered with 250 of the top 500 retailers for One Touch, including Macy's, Home Depot, and more. It is unclear if Apple plans to follow PayPal's lead and partner with companies for the mobile browser support launch. PayPal also owns payment processing company Braintree, which handles some Apple Pay purchases, but PayPal makes more money off a purchase when users choose to pay with the PayPal wallet. PayPal declined to comment on the Apple Pay rumors.

Photo: © iStock.
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