This week, Instagram made a major change to its website, finally giving the web version some function.
Before this update, the web version of Instagram allowed users to check out their posts or account, but that was about it. Now, Instagram has added a new Activity tab to its website that expands functionality. The Activity tab looks like a little heart-in-a-circle icon, like the notifications tab on the mobile version. From there, like on mobile, users can see a feed of activity related to their accounts such as new followers, tags, likes, or comments. The Activity tab only shows activity related to your posts, not those of your followers. The web version is still lacking several features available on mobile, including the Explore tab and the ability to post new images to the platform.
Instagram's move to add more web features (albeit limited) follows Snapchat's venture to the web last month. Following the Oscars, Snapchat opened its Live Story feature online so that users could get a behind-the-scenes look at the red carpet and the show. Snapchat's Stories are only available for a limited time, but this web player was not a one-time event. The Oscars Live Story page now reads, "Oh No! You missed it – This Story is no longer available. Stay tuned for our next featured event!" Snapchat is set to feature 14 Live Stories throughout the March Madness tournament as part of a two-year deal with Turner Sports, inked earlier this month. Under this agreement, Live Stories will also be created for other events for which Turner holds the rights, such as the College World Series. Turner said that it hopes to partner with Snapchat for its planned e-sports league as well.
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