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Twitter Extends Video Cap to 140 Seconds

Twitter Extends Video Cap to 140 Seconds
Twitter announced the extension of its video limit from 30 seconds to over two minutes.

(CCM) — On Tuesday, Twitter announced the expansion of its video allowance from 30 seconds to up to 140 seconds just days after it introduced Live Video to the platform. This move brings more uniformity to Twitter's user restrictions, which include a 140-character limit on tweets. However, Twitter added that some "professional publishers" will be able to post videos that are as long as ten minutes long. Reuters reports that the company has seen a more than 50% increase in the number of video tweets that users have sent since the beginning of 2016, a number that has bolstered the company's ability to stay afloat amongst competitors, like Facebook-owned Instagram and Snapchat, who have readily embraced video on their mobile platforms. About the changes to the social network, Twitter Inc.'s Vice President of Engineering Jeremy Rishel shared in a blog post, "Video is becoming increasingly central to the real-time conversations happening on Twitter."

Twitter has also announced that users of its acquired app Vine would henceforth be able to make money off of the content that they post on the service. To do so, Vine will integrate Twitter's Amplify Open program, which plays advertisements before a video begins. Twitter's video limit increase to 140 seconds will also apply to Vine, which previously enforced a six-second limit.

Photo: © Denys Prykhodov - Shutterstock.com
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