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Apple's App Store Makeover Imminent

Paul Rubens - July 29, 2016 - 08:29 AM
Apple's App Store Makeover Imminent
Apple is planning to galvanize online sales by introducing purchase recommendations to its Apple Store app.

(CCM) — Apple is planning a complete makeover of its Apple Store mobile app, which will offer purchase recommendations based on customers' previous buying activity, according to a Bloomberg report. Unlike major online retailers, such as Amazon, Apple has shied away from using data about its customers' previous purchases to generate buying recommendations up until now. (Its music streaming app does provide recommendations for songs to listen to, however.) The decision to make the change may be an attempt to boost the lagging sales of its iPhone, which accounts for about two-thirds of the company's total revenue. Bloomberg's anonymous sources say that the new app will likely include a "For You" tab, which recommends products to purchase based on the user's prior orders, and that this could be used to prompt customers to upgrade their iPhones to the current model.

Today, there are two different Apple Store apps for the iPhone and iPad, but the new app will work on both devices and offer the same interface and features. It will likely start being rolled out from Apple's App Store within the next two weeks.

Image: © Tyler McKay - Shutterstock.com
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