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Snapchat Plans Augmented Reality Gear

Snapchat Plans Augmented Reality Gear
A HoloLens-style augmented reality headset appears to be in the works from the Californian company.

(CCM) — Snapchat has dropped another hint that it is planning to build an augmented reality headset similar to Microsoft's HoloLens or Google's discontinued Glass, according to The Financial Times. The photo-sharing company has joined the Bluetooth Special Interest Group, which develops the Bluetooth wireless standard and has also recruited a number of augmented reality experts from the likes of Nokia, Google, and Logitech. In 2014, the company acquired Vergence Labs, a startup that makes glasses that can record video. Analysts quoted by The Financial Times say that only companies that plan to launch a hardware product would join the Bluetooth industry group. Microsoft, Google, Facebook, and Apple have all expressed an interest in augmented reality in the past, but so far, none of these companies have launched a commercially successful augmented reality product.

Snapchat is already involved in a type of augmented reality with its app. This allows users to apply filters to their pictures which superimpose virtual elements, such as mustaches or makeup. The app has over 100 million daily active users, and more than 10 billion videos are viewed on Snapchat every day.

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