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Pandora Takes On Spotify and Apple Music

Paul Rubens - September 15, 2016 - 11:07 AM
Pandora Takes On Spotify and Apple Music
The venerable music service is planning to introduce a music streaming product later this year.

(CCM) — Online radio service Pandora is aiming to transform itself into a competitor to Apple Music and Spotify, starting with the introduction of a new service called Pandora Plus. The company differentiates itself from other services like it by choosing tracks to play based on the user's taste rather than allowing users to choose songs directly and claims to have 78 million users. The new service, which costs $4.99 per month, gives users more flexibility to skip songs that they don't like or to replay ones that they do. Pandora Plus also has an offline component so that users running the service on a mobile device can continue to listen to music when offline or where cellular data coverage is patchy.

However, Pandora Plus is only the first part of the transformation, according to Pandora founder Tim Westergren. Later this year, the company plans to launch a "fully interactive on-demand option," which is expected to be a music streaming service like Spotify or Apple Music, priced at about $10 per month. Earlier this week, the company announced direct licensing agreements with major music labels including Sony Music and Universal in preparation for the forthcoming service. However, no mention was made of a deal with Warner Music Group, the company that handles artists including Ed Sheeran, Coldplay, and Metallica.

Image: © Pandora.
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