Twitter Takes Aim at the Small Screen

Twitter Takes Aim at the Small Screen
The social media company is positioning itself to appear on televisions as well as mobile devices.

(CCM) — Twitter is making a bid for the television screen with the launch of new free apps for Apple TV, Amazon Fire TV, and Microsoft's Xbox One. The new apps will allow users to watch live streaming available on Twitter, including ten NFL Thursday Night Football games and content from MLB Advanced Media, NBA, Pac 12 Networks, Campus Insiders, Cheddar, and Bloomberg News. Users will also be able to watch Twitter content, such as top tweets and top global Vines and Periscopes regardless of whether they have a Twitter account or a pay TV subscription. Apple TV users will also be able to watch live premium video and tweeted video clips.

"These devices will bring Twitter's live streaming video experience to life on the TV screen," said Anthony Noto, Twitter's Chief Financial Officer. The new apps will become available around the world starting today in launch countries that include U.S., U.K., Australia, Brazil, Canada, and Mexico. Earlier this week, it was reported that Twitter is planning to make a revolutionary change to its service by allowing users to send tweets that are not subject to its famous 140-character limit.

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