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New Hire Signals Apple's Leap into Cable

Olivia Long - September 15, 2016 - 11:44 AM
New Hire Signals Apple's Leap into Cable
Apple has fueled rumors of its plans to venture into TV streaming by bringing on a former-Time Warner executive.

(CCM) — On Wednesday, Apple confirmed that it had hired former-Time Warner Cable executive Peter Stern. According to reports by the Wall Street Journal, Stern is being brought on as a vice president to work on the company's cloud services and subscription offerings, like Apple Music. Stern will report to Senior Vice President of Internet Software and Services Eddy Cue, who is in charge of Apple’s growing services segment and was behind its longstanding negotiations with media companies for a proposed television streaming service. Rumors have been rampant that Apple is moving forward with these plans, and Stern's previous experience coupled with his responsibilities at the tech company have added fuel to the fire.

Although Apple has yet to confirm whether Stern will be leading any potential efforts to put in place a streaming service, it is clear that the former-Time Warner Cable Chief Product, People, and Strategy Officer would be fit for the role. Most notably, he has been vocal in the past about the fact that cable companies should move away from leasing customers set-top boxes in favor of offering TV services as apps. Earlier this month, the U.S. Federal Communications Commission considered the legality of the leased set-top cable box and is in talks to do away with it completely.

Image: © Andrey Bayda - Shutterstock.com
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