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YouTube Takes Aim at Developing Areas

Olivia Long - September 27, 2016 - 02:13 PM
YouTube Takes Aim at Developing Areas
YouTube has rolled out a reimagined version of its app that caters especially to users in developing countries.

(CCM) — On Tuesday, YouTube announced that it had reimagined its app to make it easier for users in developing countries with little-to-no cellular access to save videos for offline viewing. Connectivity issues in parts of India where YouTube staff visited served as the inspiration for the project, with the country acting as the site of the app's development. "We’ve always believed that connectivity should not be a barrier to watching YouTube. [W]e realized that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up," wrote Johanna Wright, YouTube's Vice President of Product Management, in a blog post.

The app's new features include the ability to save videos for offline in standard or low quality as well as a new thumbnail preview feature, which allows users to see a sample of a video before choosing to stream it; both of these features were added for the purpose of saving disk space. The reimagined app also lets users send videos to one another using Bluetooth, removing the requirement for a web connection for content sharing. Recently, YouTube rolled out the ability to broadcast content directly from its mobile app.

Image: © N Azlin Sha - Shutterstock.com
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