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Microsoft Kills Band Fitness Tracker

Olivia Long - October 3, 2016 - 03:53 PM
Microsoft Kills Band Fitness Tracker
Microsoft has confirmed that it would not be continuing the production of its fitness wearable line.

(CCM) — For Microsoft, it looks like the band won't be playing on. According to reports by the Seattle Times, a spokesperson for the technology conglomerate confirmed that the company had exhausted its supply of Band 2 wearable fitness devices and that it would not be continuing operations to replace them. The spokesperson went on to say that, unlike in 2014 and 2015, the company had no plans to release a new Band device this year. All mentions of the device have also been pulled from Microsoft's official web store. For many, all signs point to the demise of the wearable device in an industry that has since become crowded with similar gadgets.

Although Microsoft has pledged to continue to offer support to Band 2 owners, the company's new direction appears to be moving away from hardware. Its CEO, Satya Nadella, has said that the company will only get involved in the area where it is able to differentiate itself. Since his 2014 takeover as CEO at Microsoft, Nadella has also done away with the smartphone manufacturing unit that the company had acquired from Nokia.

Image: © Microsoft.
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