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Sony Makes Mobile Gaming Move

Paul Rubens - October 14, 2016 - 08:15 AM
Sony Makes Mobile Gaming Move
Sony is planning to diversify away from the console market by releasing a series of iOS and Android games.

(CCM) — Sony is planning an assault on the lucrative mobile games market with its ForwardWork subsidiary launching more than five smartphone games in the next 18 months, according to a CNBC report. ForwardWorks was established earlier this year to address the mobile gaming market, and it will develop apps for both Android and iOS devices. The move follows rival console-maker Nintendo's entry into the mobile games market, most notably with Pokémon GO in partnership with Niantic. But unlike Nintendo, which also has other strong brands, such as Super Mario, Sony has few well-known characters or titles that it can exploit. "There is nothing that comes even close to Mario," Japanese gaming consultant Serkan Toto warned in the report.

Initially, Sony will concentrate on the Japanese and Asian markets, where mobile devices account for more than 50% of games sales and consoles, such as Sony's PlayStation 4, account for just 38%. But the company is still heavily involved in the console market in Europe and the U.S.: it released a new version of its PlayStation 4 recently, and on Thursday, it began selling its PlayStation VR headset.

Image: © 360b - Shutterstock.com
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