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Google Snaps Up Eye Tracking Tech Firm

Google Snaps Up Eye Tracking Tech Firm
Google has bought Eyefluence, a startup that has developed eye interaction technology for VR and AR applications.

(CCM) — Google is looking to strengthen its hand in the virtual reality (VR) and augmented reality (AR) spaces by purchasing Eyefluence, a company that has developed eye tracking technology. Eye tracking allows a user to interact quickly and intuitively with virtual spaces that are presented to them simply by shifting their gaze to a specific point in the virtual space. Google is already involved in VR through its Daydream View and Cardboard headsets, and the company is rumored to be working on a high-end standalone headset as well. Google's soon-to-be-released Pixel phone also has VR capabilities, which can be experienced using the Daydream View headset.

Eyefluence's Michelle Hodgden hinted at what to expect once Eyefluence's engineers join Google. "With our forces combined, we will continue to advance eye interaction technology to expand human potential and empathy on an even larger scale," she said on the company's blog. Eyefluence is not the only company working on eye interaction, however: a startup called Fove, which raised $480,000 on Kickstarter, will start taking pre-orders for its own eye-tracking headset in November. Google also faces competition from companies such as Facebook and Microsoft, which are investing heavily in VR and AR research.

Image: © Lagarto Film - Shutterstock.com
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