India Sees 400% Surge for Air Purifiers

India Sees 400% Surge for Air Purifiers
India’s national capital witnessed a nearly 400% surge in demand for air purifiers last week.

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(CCM) — Following the rise of pollution levels to "severe" in the area surrounding New Delhi, the sale of air purifiers has jumped 400%. The residents of the capital and its nearby areas are reeling under the smog, which is loaded with excessive PM2.5 particles that is especially dangerous for kids and the elderly. The report — released by appliance-selling e-commerce platform HomePunch — said that, more and more, consumers are researching, exploring, and buying air filters on the site. "The sales surge is unexpected. We have alerted all [of] our brands, their wholesale, and retail networks to be ready with available stocks," the HomePunch’s CEO, Sachin Goel, said.

In a recent report, New Delhi was announced as the world’s most polluted city. The country’s green court slammed the government for the rising toxin levels in the air. However, according to researchers, the growing smog and pollution are the results of farmers burning crop stubble and residue in and around the national capital area. Online retailers like Flipkart, Snapdeal, and Amazon are currently offering discounts on air purifying products.

Image: Dipak Shelare -