Snap Inc. Specs Pop Up in Coin Machines

Snap Inc. Specs Pop Up in Coin Machines
Snap has started rolling out its Spectacles in pop-up vending machines across the U.S.

(CCM) — Just two months after announcing Spectacles, Snapchat's parent company, Snap Inc., has begun rolling out the product in an unconventional way — via pop-up vending machines. Spectacles, the company's first venture into the hardware sector, are a wireless video camera built into a pair of sunglasses that records 10-second-long videos that the user can then sync with the Snapchat app. And starting today, Spectacles will be made available in ephemeral machines propped up in various surprise locations, which users can keep track of using Snap Inc.'s virtual map.

The vending machines, called Snapbots, each feature a motion sensor that activates a circular screen whenever a user approaches it. The screen displays video recordings captured with the lenses; when the user presses any of the three colored buttons on the Snapbot, the screen then serves as a sort of virtual mirror, allowing users to "try on" each available Spectacle color before paying. The first machine appeared today in California, where the company is headquartered, and is expected to change location daily. Spectacles are currently going for $130.

Image: © Snap Inc.