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Amazon Go Offers Checkout-Free Shopping

Amazon Go Offers Checkout-Free Shopping
Amazon Go stores use machine learning and computer vision to do away with the need to go to the checkout.

(CCM) — Amazon has launched the opening salvo in its battle for a slice of the lucrative groceries market by announcing Amazon Go: a store where customers can choose the items that they want and leave without having to go to a checkout first. This checkout-free shopping works using the same types of technologies used in self-driving cars, the company says, including computer vision and machine learning. After a customer enters the store while using the Go app, Amazon's "Just Walk Out" technology automatically detects when they take goods from or return goods to the shelves and keeps track of them in a virtual cart. When the customer leaves the store, any goods that they take with them are charged to their Amazon account and a receipt is automatically generated and emailed to them.

The first Amazon Go store is located in Seattle and is only open to Amazon employees during a testing phase. It is scheduled to open to the public early next year. The Wall Street Journal is today quoting sources familiar with the matter, who claim that Amazon is also planning to open larger multifunction stores with curbside pickup capability as well as drive-through stores which do not offer in-store shopping options. The paper claims that Amazon hopes to open more than 2,000 stores in the coming months.

Image: © Amazon.
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