The iPhone 7 was the best-selling smartphone on the market in the last quarter, according to new research.
(CCM) — Apple Watch sales may be suffering a meltdown in the wearables market, but the iPhone 7 is selling like hot cakes in the U.S., according to figures compiled by Kantar WordPanel. In fact, the iPhone 7 was the best selling smartphone in the third quarter of the year, easily outselling its main competitor, Samsung's Galaxy S7, despite the fact that it came onto the market late in the quarter. Apple's older iPhone 6S was the second best selling smartphone, relegating the Galaxy S7 to third place. Apple's giant iPhone 7 Plus took the fourth spot, with sales almost exactly half that of its smaller sibling. "The lack of the headphone jack has proved to be a non-issue for U.S. iPhone consumers," said Lauren Guenveur, Kantar's consumer insight director, talking about the two iPhone 7 models.
Overall, the market share of devices running iOS, Apple's mobile operating system, grew by 7% year-on-year from 33.5% of smartphone sales to 40.5% during the quarter. This represents the strongest rate of growth for iOS in more than two years and the highest share since the three months ending January 2015, according to the report. Android remains the dominant mobile operating system in the U.S. with 57.9% of smartphone sales, but its market share continues to slide: this figure represents the fifth consecutive quarter of year-on-year decline.
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