Google to Help Indian SMBs Go Digital

Google to Help Indian SMBs Go Digital
Google has announced the launch of new tools, training, and support for small and medium businesses in India.

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(CCM) — Google CEO Sundar Pichai has reaffirmed company’s commitment to India’s small- and medium-sized businesses with a promise to provide them with special tools and training for their development. A joint study between Google and KPMG titled "Impact of Internet and Digitization on SMBs in India" found that rising “penetration and greater uptake for digital by SMBs could help increase their contribution to India’s GDP by 10% points, taking it up to 46-48% by 2020.” To facilitate this shift, Google will launch My Business Website, a tool that will help the businesses to create an easy and mobile-friendly website in just ten minutes for free. "We have learned that when we solve for a place like India, we solve for everyone around the world,” Pichai said during the announcement at the Digital Unlocked event held in India’s capital city of New Delhi.

Google has also launched a certification program for SMBs and will partner with FICCI to conduct workshops in 40 Indian cities over the next three years. A free mobile app, Prime, will also be designed to spread information about digital marketing skills using interactive and easy methods. It will work offline and will be accessible in both Hindi and English. India will have a $1 trillion digital economy in the next three to four years, and it makes business sense for Google to have more India-centric products, IT Minister Ravi Shankar Prasad said at the event. "We do not want to miss the digital revolution, and instead, hope to become leaders in that space," he added.

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