Apple is banking on original television shows and movies to boost its music streaming service.
(CCM) — Apple is planning a move into show business to bolster its revenues in the face of slowing iPhone and iPad sales, according to a Wall Street Journal report. It plans to become a Hollywood player by producing original television shows and movies that will be made available to subscribers of Apple Music, the company's music streaming service. Apple Music has, so far, failed to match the subscriber numbers of rival streaming service Spotify. And, now, it faces competition from Amazon's recently launched Music Unlimited streaming service as well as from Amazon Prime, which offers TV show, music, and movie streaming.
Apple Music already offers a limited amount of documentary-style video segments about musicians, but Apple has recently held talks with veteran producers about buying rights to scripted television programs, according to the report. These could be made available for viewing on Apple Music as early as the end of 2017. The report adds that Apple is considering offering original movies as well but plans for these are not as advanced. Both Spotify and Apple Music offer a similar catalog of over ten million songs for the same monthly fee, so the ability to offer original television and movie content could prove to be an effective way for Apple to differentiate its service from Spotify and to attract new subscribers.
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