Apple iPhone 7 sales could witness a 3% decline due to the forthcoming iPhone 8.
(CCM) — Research firm Morgan Stanley predicts that there will be a decline in sales of Apple's iPhone 7 and iPhone 7 Plus smartphones during 2017. The firm has decreased the projected sales number for Apple phones by 3%, and the reason for the decline is the upcoming iPhone 8, which will be announced in September. The report clarifies that this is due to a Wall Street Journal-coined Apple investment thesis, called “Supercycle,” which says that the consumer behavior of changing smartphones every two or three years causes a dive in sales. The same theory also applies to the consumers who are waiting for the new iPhone 8 to upgrade.
Recent reports mention that the iPhone 8 might feature an AMOLED curved screen, all-glass design, wireless charging, and a virtual home button. Apple fans are betting high on the iPhone 8, and, if the iPhone 8 indeed matches expectations, then Apple could stand to see a strong financial year. It is worth mentioning that Apple has faced revenue decline in the last three quarters.
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