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Facebook Abandons Oculus Demo Stations

Paul Rubens - February 9, 2017 - 09:52 AM
Facebook Abandons Oculus Demo Stations
Some stores reportedly went days without seeing any interest in an Oculus Rift demonstration.

(CCM) — Facebook is to slash the number of its Oculus Rift virtual reality demo stations in Best Buy stores across the U.S., abandoning almost half of them in the near future, according to a Business Insider report. The company will close about 200 of its 500 demo stations after many of them reported that they went days without giving a single demonstration, according to the report. Staff working at the stores said that sales were slow during the holiday season, but now they have all but dried up, adding that few people were interested in demos and that Oculus software bugs often rendered demo headsets unusable.

Facebook purchased Oculus in 2014 for $2bn and is believed to have paid an additional $1bn in employee retention packages and goal targets. Earlier this month it was also ordered by a U.S. court to pay $500 million for unlawfully using another company's virtual reality technology in its Oculus Rift VR headset. Mark Zuckerberg, Facebook's chief executive, was reported recently to have said that the company plans to spend billions more on virtual reality products in the coming decade and that Oculus is unlikely to be profitable in the near term.

Image: © Tinxi - Shutterstock.com
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