The company is considering the introduction of a paid service for power users to make up for falling ad revenues.
(CCM) — Twitter is mooting the introduction of a paid service in an effort to boost its flagging revenues, the BBC is reporting. The new service would be aimed at "power users" as well as businesses. Subscribers would gain access to Tweetdeck, a more powerful Twitter interface than the one offered at Twitter.com. According to Twitter, this will be designed "to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time." There is no suggestion at this stage that Twitter is considering charging regular users of the service, despite losing $167 million in the last three months of 2016 alone.
Twitter's active user-base has been static for some time, with many potential users turning to other social networks, such as Snapchat, instead. Its revenue from advertising – its only significant source of income – is also in decline, so the introduction of a paid service could be a way to make the company a more attractive acquisition. Twitter's management is believed to be looking for a potential buyer for the company, with a possible purchase price of about $15 billion.
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