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No Ads for New YouTube Channels

PaulRubens - April 7, 2017 - 07:36 AM
No Ads for New YouTube Channels
YouTube has imposed a 10,000 view threshold before channels can make money, in order to deter content thieves.

(CCM) — YouTube has begun cracking down on people who try to earn money by creating a channel and then uploading other people's original content to it. Starting today, the company will stop broadcasting advertisements on YouTube channels until they have attracted 10,000 views. This threshold gives YouTube enough information to determine the validity of a channel. It also allows the company to confirm that a channel is following community guidelines and advertiser policies, Ariel Bardin, YouTube's vice president of product management, said in a blog post. "By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators," he added.


YouTube plans to add a review process for new content creators in the near future. Under this process, when a creator has received 10,000 views on their channel, their activity will be checked against YouTube's policies. "If everything looks good, we’ll bring this channel into YPP (the YouTube Partner Program) and begin serving ads against their content," Bardin said.

Last month, a number of advertisers and advertising agencies pulled their brands from YouTube because of worries about them appearing next to extremist religious content. Google said at the time that it has a review underway to see how this can be prevented and has promised to accelerate that review.

Image: © Denys Prykhodov - Shutterstock.com
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