Facebook's virtual reality company hopes that others will make virtual reality content for its headsets.
(CCM) — The future of Facebook's Oculus Rift virtual reality headset has been plunged into doubt following the announcement that the company is to mothball its virtual reality movie-making facility just two years after it was unveiled. Oculus launched its Story Studio in California two years ago and used it to create a series of VR shorts for the headset including Lost, Henry, and Dear Angelica. But in February 2017, Facebook announced that it was to abandon almost half of its virtual reality demo stations in Best Buy stores due to lack of interest.
Now Facebook says that it will concentrate on helping other people make VR content for its headset, and that the company has set up a $50 million fund to pay for non-gaming, experiential content. "This money will go directly to artists to help jump-start the most innovative and groundbreaking VR ideas," said Jason Rubin, Oculus' head of content. "We’re still absolutely committed to growing the VR film and creative content ecosystem," he added.
Earlier this year, Facebook slashed the price of its Oculus headset and controllers in the face of stiff competition from the likes of Sony and HTC.
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